"In essence," the complaint states, "BodyArmor is a dressed-up soda masquerading as a health drink. I wanted the proof. Now I know why, at almost $4 a drink, I have been totally mislead and feel completely deceived. They were supposed to be healthier than everything else or on the market. The company said it has a good idea what the substance is. BodyArmor also tried to argue that its labeling and marketing of the sports drinks as healthier options than others on the market is protected by the First Amendment. What there not to love? With it containing fruits now Im seeing I was miss lead, Wow went to the fridge to take a pic. BodyArmor is a sports drink containing healthy electrolytes, coconut water, B vitamins, and no artificial colors or sweeteners. No Artificial Sweeteners. A single 8oz serving of BodyArmor contains 18 grams of sugar, 99% of the entire days allocation of sugar. BodyArmor is a sports drink that is advertised as being healthier than other options like Gatorade. electric fireplace logs with remote control tickling stocks criselda volks sex scandal video in considering whether a criminal offense renders an individual . This drink caused migraines due to sugar crashes and upset stomachs. At the time, basketball legend Kobe Bryant was its third-largest shareholder after investing in Bodyarmor in 2013, just two years after its founding. While body armor offers a great deal of protection, it can't protect against every possible threat. The beverage giant bought a 15%. While she considers whether to file a lawsuit, she said one thing is certain -- her days of drinking coconut water are over. Bodyarmor sports drinks really do sound like an awesome alternative to some of the other hydration drinks that have been in this market space a lot longer. it was 176/116! Got a confidential news tip? This hasnt helped its only made matters worse. If you are using this beverage to fuel a workout, the instant boost in energy would be much welcomed. lease add me, ugh, drank too many of these in hot summer. Some. I bought some for my son an he opened one today an it didnt taste right an he looked in it and there was white snot looking stuff floating around in it. This is sick, if this is even won they will get a slap on the wrist and keep it pushing. Add me to this lawsuit. (Photo by Justin Sullivan/Getty Images) According to recent . Add me please!!! After looking at the ingredients i decided to get online to see the reviews and found this page. We buy these monthly. Then I kept dropping things and my legs were going weak. Vitamin B12, 100%. I bought 4-5 cases, on sale at winco , thought it was better than the others! Being a diabetic only adds to the damage this product may have caused! Please add me. So, this is nothing special. I bought these for my daughter when she was avidly into sports thinking I was helping her lather, rinse and repeat until . [ Quick Navigation] In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports beverage above its own Powerade brand. My husband is a cardiac patient. BODYARMOR is dedicated to providing today's athletes the best in sports nutrition & hydration. Id like information in n.c about joining the suit. I had NO idea that amount of sugar was contained in that product. Sports drinks are essential to have handy when participating in intense exercise as they replenish electrolytes in the body such as sodium, calcium, and potassium. Wow went to the fridge to take a pic. This could have lead to a medical emergency, all because they want to play word game!!! Please add me. Please add me. It's basically made only of layers of fabric. Gave them to my grandkids for years instead of sodas. To sweeten the drink, pure cane sugar is added. Im very disappointed. Is Essentia Water Good For You? I feel like most people here are judging body armor off of the full calorie version, or has never even looked at the label. Think you find something good for you to find out your wrong add me please, When people these days are looking at having a smoothie in the mornings when you stop off at a store what looks more appealing? Please add me. Lost 16lbs in 2 months just by cutting back to "social soda" and drink tea the rest of the time. Does anyone know if these are safe during pregnancy? This is not healthy as advertised. I drank this and allowed my neighbors children to drink this because it had fruit on the label. Judge Illstons ruling says the plaintiffs revised class action lawsuit complaint includes new allegations about the fruit-based labeling of the sports drinks (such as the naming of drinks in flavors such as Strawberry Banana, images of named fruits on the labels, and advertising that the flavors are natural).. Ive recently started drinking these thinking they were good for me I found myself with no appetite completely parched and my sugars so elevated to 1112 almost went into a diabetic coma, and Im a former healthy Marine with zero underlying problems ER Dr. Said if I hadnt come in when I did that I wouldnt be righting this right ??? I choice bodyarmor for him over Gatorade. Vita Coco is the largest coconut water seller in the world and is reportedly considering putting itself up for sale for nearly $1 billion. It is Toei's 22nd entry of the Super Sentai metaseries.The series aired from February 22, 1998, to February 14, 1999, replacing Denji Sentai Megaranger and was replaced by Kyuukyuu Sentai GoGoFive.Its footage was used in Power Rangers Lost Galaxy. This horrific drinks have drastically hurt my husbands health. Very disappointed about being misled by a company I trusted. My kids drink this several times a week. Let's take a quick look at the nutrition labels of Greater Than and Body Armor: BodyArmor's Nutrition Label: 26 grams of added sugar. BODYARMOR is dedicated to providing today's athletes the best in sports nutrition & hydration. Within 3 weeks my medical records show that I have liver breakdown and suffering from the effects. It might raise an eyebrow or two, but there are rumors that Bodyarmor might aid in promoting an increase in breast milk production. I purchased the BodyArmor SuperDrinkfor me to drink after my work outs and after I donate plasma. It is packed with electrolytes, coconut water, and vitamins and is low in sodium and high in potassium. Yes. Unless I am missing something, that info is all 100% true (when compared to products like Gatorade, Powerade, etc). Add me. I drink these, I thought it was a Super Drink like a Powerhouse Protein drink now to find out its just Super sugary pisses me off and now I see where the sugar came from. Who knew?? BODYARMOR is the premium, better-for-you sports drink providing Superior Hydration for todayu001as athlete. I was drinking up to 10 bottles a day while in extreme heat think it was a good water for me. Coke is based in Atlanta,. People need to take responsibility and r d the detailed label info. I otherwise eat healthy etc. For a healthier option, choose BodyArmor Lyte, which only has 2 grams of sugar per serving. Copyright 2023 WABC-TV. All sugar is generally produced from either sugar cane or sugar beet. Is Bodyarmor healthy? I to thought they were healthy for you. Sports Drink. Yes, it is. Who knew?? I was always thirsty after drinking this beverage, became borderline diabetic. Therefore, giving kids sports drinks may cause an electrolyte imbalance as mainstream drinks are formulated based on adult recommendations. Good grief, is this anything to do with consumer rights? The presence of these vitamins is helpful as they help neutralize the free radicals produced due to oxidative stress during the workouts. Body Armor is a solid sports drink for moderate to extreme workouts. Privacy Policy | The blogger went on to explain that because Bodyarmor contains its fair share of sugar 18 grams she opts for Bodyarmor Lyte. If you dont work out regularly or heavily, you wont benefit from drinking BodyArmor sports drinks in the same way athletes will. The founders say potassium is ideal for helping muscles recover because it prevents cramping, and also can help lower blood. Please add me. BodyArmor fought to have that case dismissed as well, but was unsuccessful. An 8oz serving of BodyArmor contains 70 calories, 20mg of sodium, 18 grams of carbohydrates, and 350mg of potassium. Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo's Gatorade is far and away the market leader with roughly 70% market share. February 22, 2023 BODYARMOR Sports Drink announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive - not simply struggle to get by - in the communities they have worked so hard to protect. It contains no artificial sweeteners or colors, and is low in calories. Coca-Cola Secondly, Who owned BodyArmor before Coke? We really enjoyed the fruit punch flavor the most. "But I wasn't afraid to ask, so I'm going to try my best to get on the board.". Vitamin C, 50%. No wonder my sugar was always high during pregnancy. Their market performance didn't go unnoticed. This is so scary for me to think how much sugars I was consuming. In addition, its worth noting that sports drinks contain ingredients to benefit people who engage in vigorous exercise for sessions that are an hour or longer. Its still good flavor. I took them to be healthy as well and drunk them throughout my pregnancy and now. The sugar free version is like 20 calories for 32 oz and has a shit ton of vitamins and minerals. However, the 16-ounce bottles contain 36 grams of sugar. No Sugar Added. Yes, I am one of the many people who bought these drinks many times a week because I thought they were healthier than others. Actions does not process claims and we cannot advise you on the And it may just happen. She sliced open the Vita Coco coconut water container and found something disturbing inside. Erythritol is a sugar substitute which is an ingredient in the body armour lyte which states no added sugar substitutes. So what does this mean exactly? Bodyarmor, a sports drink created in 2011 by the co-founder of Vitaminwater, Mike Repole, and with backers that included the late NBA legend Kobe Bryant and NFL quarterback Andrew Luck, earned $100 million in revenues, as Fortune reported. Do you feel misled by the labeling and advertising? Repole and BodyArmor President Brent Hastie will also stick around to help Bodyarmor in its quest to overtake Gatorade. A Division of NBCUniversal. Marine Fisheries Information Service, Technical and Index for Marine Fisheries Information Service, Technical and Extension Series Nos. Lieutenant Bill McBride's division attacked shipping in the harbor and tried skip bombing to place a bomb at the waterline of a large tanker, a new tactic to us. The judge overseeing the case ruled the plaintiff buyers saw the sugar content of the BodyArmor sports drink before consuming it. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit[13] against California-based Body Armor Nutrition LLC. Adults need only consume sports drinks during heavy and extended exercise that lasts for more than an hour. While many may have initially viewed Bodyarmor as an underdog in the sports drink market, the rising star is clearly positioned to be a game-changer. Can I be added as well? 18 grams of carbs. While there's no research, at least based in science, to back it up, a blogger at Love Our Littles swears it helped her. Coke first said in February that it intended to buy a controlling interest in Bodyarmor later this year in a pre-acquisition filing with the Federal Trade Commission. Im shocked! Add me please. Its disgusting and I pray its nothing that is gonna harm him. Please add me. 3 sports drink. First, the disclaimer. We want to hear from you. [The plaintiffs] both amplified those allegations and added new allegations about the fruit-based labeling that, when viewed holistically, plausibly state a claim that a reasonable consumer was misled into believing that the drinks benefitted their health and well-being, Judge Illston wrote in her ruling denying the motion for dismissal. [1] Products launched under brand include: Sports, Lyte Sports, Edge Sports, and SportWater. Have you had BodyArmor SuperDrink sports drinks? I feel stupid now, I Never read the ingredients, just assumed it was healthy! It contains a lower sodium content (20mg) than other sports drinks and is packed with a variety of vitamins. Sugar in wolfs clothing!Same as others,the fruit packaging and name temporarily distracted me until I tasted the wall of sugar,then looked at the bottle.These types of sugary products should be called Deathbysugar! She provided us with these photos she took: "I started vomiting," Kline said. Bodyarmor SuperDrink fruit punch. Body Armor of course with this attractive label were led to believe its a healthy alternative when in actuality its garbage another appealing sports drink designed to get your money to buy their product. D., I purchased this believing that it was good gor myself and my husband. *Percent Daily Values are based on a 2,000 calorie diet. Pantothenic Acid, 100%. Trying to eat and drink healthy and this is just as bad as soda. Please add me to this suit. According to Coke, the sports drink brand's retail sales this year are expected to be more than $1.4 billion, up about 50% this year. With only 20mg, it comes in quite a bit lower than the 90mg youll find in Gatorade. Please add me to the list. The price of Costco body armor Lyte is about $18.99, but it is not a fixed price for every location. insulin is produced by the pancreas which lowers blood sugar which then causes the body to release more glucose into the blood stream which in turn causes the body to produce more insulin. Terms of the settlement have not been disclosed. If you are allergic to other nuts almond, cashew, walnuts youmaywant to stay clear of coconut as well just to be safe. I have always thought they were good for you. However, BodyArmor has less sodium than other sports drinks. That's why it might surprise you to learn that the National Advertising Division(NAD), which is the advertising watchdog that reviews advertising complaints and is part of the advertising industry's system of self-regulation, took issue with some of the advertising language Bodyarmor uses. It is packed with electrolytes, coconut water and antioxidants and is low in sodium and high in potassium. We reviewed drinking water reports from nearly 50,000 water companies or utilities nationwide, collected between 2010 and 2015, and compared test results to science-based health guidelines. Bodyarmor is a premium sports drink 2.5x the electrolytes of the leading sports drink 100% vitamins A, C, E and 200% Vitamin B Pack of 12 Bottles, 28 Ounce Bottle 10% coconut water, Natural flavors and colors, gluten free, certified kosher, no preservatives Similar item to consider Amazon's Choice Check out the article: Cows milk. And all that sugar, the last thing I need! I feel deceived. Please add me. By submitting your comment and contact information, you agree to receive marketing emails from Top Class Actions regarding this and/or similar lawsuits or settlements, and/or to be contacted by an attorney or law firm to discuss the details of your potential case at no charge to you if you qualify. That same serving will provide: So far there are no particular red flags. I will not buy anymore of those drinks. !..ADD ME!! I bought body armor because I thought it was a natural fruit flavors and for healthy Hydration drink and know I hear that drinking this drink can cause more harm than good. I poured it in a glass to look at it and noticed these white swirls throughout. Add me please, I just started buying these this year!!! So, for some this immediately makes BodyArmor a non-starter. Why would you give something to your kids without reading the label and seeing how much sugar is in it?? Thought these were a healthy alternative. Very disappointed. Not something I need. Customers are notified through notices of violations and drinking water advisories. Plain old bottled water is sharing more shelf space these days with flavored and fortified drinks. It manifests as a result of intestinal infection or food poisoning by drinking water contaminated with pathogens from animal or human waste. I would drink this instead of soft drinks because it appears to be a healthier option and I regularly purchase 1-2 cases per week via Amazon and Walmart. Forgot I had thrown them out the last time I cleaned the fridge. Water. The amount of sugar in BodyArmors sports drinks could lead to diabetes, obesity and heart problems, according to the class action lawsuit, quite the opposite effect a consumer expects from something labeled as a sports drink. Please add me. Do You Need It- How Much Aloe Vera Juice To Drink Daily? I drink these daily because thought were healthy.will not be anymore. The amount of sugar in BodyArmor's sports drinks could lead to diabetes, obesity and heart problems, according to the class action lawsuit, quite the opposite effect a consumer expects from something labeled as a sports drink. I made him stop these drinks immediately. It contains a lower sodium content (20mg) than other sports drinks and is packed with a variety of vitamins. They also contain natural sugar to serve you as an instant source of energy. Because my flavor of choice is named and labled peach mango, I assumed it contained real peach and mango. I noticed alot of shakiness and unable to rest well. First of all, I wish to apologize to all of my loyal readers for sticking with a story that hasn't seen an update for more than ten months, and that I do not deserve you all. If an attorney would please contact me. Repole also founded Vitaminwater, Smartwater and Energy Brands, all of which are now owned by Coke. My son started throwing up. Niacin, 100%. I just hate plain water . Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); Please note: Top Class Actions is not a settlement Outraged at his boss's first instinct to point fingers at him, Squidward quits and storms out of the building. He was told he was a walking heart attack just waiting to happen any second. And only 20 calories. Thought they were healthy for me. I definitely want added. In 2018, BODYARMOR became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor.[11]. I also try to eat a pretty clean and organic diet. Hi Candy I was brought here by googling white stuff in Body Armor which lead me to your comment. that reports on class action lawsuits, class action settlements, I bought these because they said it was more hydraytion and better for you. Add me. What a scam at my health risk! I watch my blood sugar, why dont they watch theirs? This is so wrong ! Your email address will not be published. Top Class Actions is a legal news source I never drink water like that so when i. found this on. Created by Mike Repole and launched in 2011, this brand exploded in sales in 2018 when Coca-Cola Company purchased a portion of the company and the UFC made the brand its official sports drink. As I have had head damage a few years back,my family had me go get checked out at the hospital. Although it has slightly more sugar (18g) than Gatorade (14g), this provides more readily available energy after a workout. It comes with the following nutritional stats: 600mg Of Potassium And A Total Electrolyte Blend (including Potassium) Of 704mg 200% Recommended Daily Intake Of Vitamins B3, B5, B6, B9, And B12 Bodyarmor, a sports drink created in 2011 by the co-founder of Vitaminwater, Mike Repole, and with backers that included the late NBA legend Kobe Bryant and NFL quarterback Andrew Luck, earned $100 million in revenues, asFortunereported. That said, if you are not into exercising or playing sports for extended periods of time, we will suggest you skip this altogether. Add me. Ive bought them at Sams club and at the place I work. Body Armor is NOT in Fact, Bulletproof. Im also pre-diabetic and trying to get healthy. I give up on healthy and going to junk binge just as healthy as Healthy eating these days ADD ME. This premium sports drink is a good way to replenish your body if you lose significant electrolytes from excessive exercise. Of others we cant trust father look over us. While its not vegan, drinking cows milk gives you potassium, sodium, and calcium. I truly believed it was a better choice due to the real fruit in this drink,. Seijuu Sentai Gingaman (, Seij Sentai Gingaman, Star Beast Squad Gingaman) is a Japanese tokusatsu television series. As part of the deal, Bodyarmor co-founder Mike Repole will collaborate on the company's still beverages portfolio. My husband thought they were a healthy alternative to soda. The lead plaintiffs, Marc Silver, Heather Peffer, Donovan Marshall and Alexander Hill, filed a new, amended version of the class action lawsuit in July claiming the labeling on BodyArmor SuperDrink violates consumer protection laws and U.S. Food and Drug Administration regulations. This is slightly more than other sports drinks on the market, such as Gatorade which has approximately 14 grams per 8oz serving. This is an outrage! Judge Illston dismissed the plaintiffs first version of the class action in March because it was insufficient. BodyArmor was granted summary judgment on claims it misled consumers about its sugar content but couldnt shake claims its labeling fools consumers into thinking its flavor comes from fruit. Zinc, 35%. I am 63 years old. Body Armor containsvItamin A,C,andE; all of which are potent antioxidants. It is notrecommendedfor kids to drink Body Armor, or any other sports drink, even if they exercise and engage in sports regularly. I wanted the proof. This drink literally ensures overwhelming our system by their amount of excess sugar. There are some alternative drinks to consider if you want to boost your energy and electrolytes during exercise. Please add me I was unaware of this, I am a service disabled veteran, with multiple issues, dont need more! Oh my Goodness, I just bought another pack from Sams Club. Until then, its best to avoid coconut if you are allergic to other nuts. Ive tried other brands of sports hydration drinks that did little for me I spotted Body Amor a few months ago it works for me I drink them in moderation daily I love the flavors and have good results and no problems although I am a heart patient but not over weight or a diabetic They work for me as good as pedialyte and I recommend Body Armor. Get this delivered to your inbox, and more info about our products and services. The new and more extensive allegations laid out in the class action lawsuit were enough to survive BodyArmors attempts to have the case dismissed again, the judge said. For children between four to six, it is recommended to not consume more than 19 grams of sugar. Drink Filtered is a publication that aims to educate and empower readers on topics around healthy drinks. In 2018, the Coca-Cola Company came knocking and purchased a minority stake in the sports drink. I am so disappointed. I guess I never looked at the sugar content. Although it has slightly more sugar (18g) than Gatorade(14g), this provides more readily available energy after a workout. It has zero calories! What a fool I am for not reading the label. bought several for grandson. Please add my name. The store will not work correctly in the case when cookies are disabled. However, body armor is different from body armor Lyte but both can be found in Costco's beverage area. I thought these were good for me! How dare they tout healthy! After finding out about the drink and seeing people finding nasty things in the bottom, I will not purchase again. Consumer Edge Research analyst Brett Cooper wrote in a note published Monday that it will be difficult to quantify Repole's involvement with Coke, but it seems more likely to be positive rather than negative, given his past successes. pretty packaging comes with that. Body Armor is a more natural drink with superior sanitation than Gatorade. It rained on your bottle? Shares of Coke have risen 2% this year, giving it a market value of $242 billion. We carried 1,000-pound semi-armor-piercing bombs with the fuses set at four to five seconds. Please add me. Pleas add me. So, it should come as no surprise that the competition among sports drinks, beverages created to rehydrate and restore lost electrolytes through sweating, is fierce. I purchased this product because of the the claim of being healthy, but 36 grams of sugar is No Way healthy. Later in 2018 with Coca-Cola's minority stake taken in the company, BODYARMOR became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019. Very misleading in their advertising. There is no way anything containing sodium bicarbonate can be sodium-free! I buy these. They never said they contain less sugar (or were sugar free), just that they contain natural sweeteners. She's since posted images of the mystery matter to Facebook that have been viewed more than 50,000 times. Always had two after mowing the yard, thinking it was helping in my recovery. Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join! Yes I thought it was real fruit juice so was buying them all the Ive been totally deceived and I was buying them by the cases I have spent alot of money for them and look they were lying about the ingredients..I would like compensation and my money back for them, looks like i am not going to be buying this anymore. Because our body is actually capable of cleaning itself 24 hours a day, 7 days a week. In March 2020, NAD issued a press release detailing these issues which really revolved around the term "more natural. Add me please! (BUSINESS WIRE)ATLANTA BODYARMOR, a range of sports performance and hydration drinks that is complementary to the Coca-Cola beverage portfolio and has tremendous long-term development potential, has been bought by The Coca-Cola Company. Definitely misleading. This super drink is made up of electrolytes and vitamins, which supercharge the body to perfume more and leave the body hydrated. What a waste of my money & time. Nutritionally, concentrated juice and fresh juice are fairly equal. Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a cash deal that values the sports-drink brand at about $8 billion, amping up a rivalry with Gatorade. "I just want answers," she said. I definitely want to be added to this lawsuit. I also assumed that it had less sugar and contained the fruit juices that were shown on the label. It's got potassium-packed electrolytes, antioxidants and no artificial sweeteners, flavors, or dyes. I thought it was better than soda or tea but after reading that I am highly disappointed and feel like I was misled and decided. It is ridiculous these claims are absolutely false and they are written on the bottles. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder . But what sets this drink apart from others in its field of play? With BODYARMOR Sports Drink, BODYARMOR LYTE Sports Drink and BODYARMOR SportWater, we continue to deliver Superior Hydration no matter your game. Hurt physically and emotionally. By reducing sodium and using potassium instead, BodyArmor is still hydrating without the need for extra salt. It begs the question, is this claim about money? While I agree products like this use deceptive marketing tactics, people need to responsible for their own actions. The people wow. The release also clarified that this does not mean the sports drink is not prohibited from saying that it uses "natural sweeteners, natural flavors, and colors from natural sources in its products. I buy these thinking they are good for me. Filtered Water, Erythritol, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Stevia rebaudiana Leaf Extract, Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), Natural Watermelon Flavor with other Natural Flavors, alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Guar Gum, Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12).

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